Based on what I'm hearing, It seems to me that the majority of people who are running a marketing campaign use Direct Mail as their main source for lead generation. Well, I suppose there's nothing wrong with that if that's what you want to do, but if you're going to do something..well, do it right! There seems to be a fascination with pre-foreclosure as of late, and for obvious reasons. There's a lot of money to be made in preforeclosures, but the down part to that is..everyone and their uncle knows how to get a sheriff's sale list, and practically all of them send a postcard or a flyer every now and again.
I accentuate the Now And Again.
The key to a (more) successful direct mail marketing campaign is consistency. You can't just send a "WE BUY HOUSES" postcard once or twice and sit back and say "okay, what the hell is going on?" or "Real Estate is a hoax, no one responds to this crap" You wouldn't believe how many times I've heard people say that. If you're going to do direct mail, you have to make sure you send one or two postcards, fliers, or any other creative things that you can dream up, once every 5 to 10 days. You have to understand that these people get TONS of boring postcards day in and day out, so you have to make sure that you stay in the running by keeping your name fresh in their minds. This is a numbers game, the more you send..the higher your chances of return.
And don't be afraid to be creative, run tests, try new things.
No one ever got too far ahead in life by doing exactly what EVERYONE else was doing.
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